ORGANIC SOCIAL MEDIA & VISUAL SOLUTIONS.
Making every viewer say ‘I need her’ since 2022
MADE IN TORONTO & CHICAGO —
GROWING BRANDS WORLDWIDE.
VISUAL SOLUTIONS TO AMPLIFY YOUR BUSINESS’ OUTPUT
Marketing your business now gets to be intuitive, fun, & money making
Let us help you position yourself as a leader in your industry, shape your niche with your unique perspectives, and grow an invested community - not just a following.
SERVICES →
CASE STUDIES→
ABOUT →
Do your socials inspire your audience to say ‘I need her’?
Or does your audience hit the ‘back’ button on your profile before they even get the chance to know what it is you exactly do? Could they immediately get the sense of who you are or what separates you from your competitor?
If you're not feeling like the obvious choice in your industry, it's time to approach your socials from a new lens.
★★★★★
“You want Lana on your team. Her work is always unique. My clients compliment my socials every day! Highly recommend!”
S.V.
HOW WE HELP
01
Done For You
SOCIAL MEDIA MANAGEMENT
You have big dreams, a big vision — the only thing missing is the great content to prove it.
Social Media Management is for the ambitious entrepreneurs and the do-it-all business owners wanting a binge-worthy social media presence that keeps your audience oo-ing and ahh-ing and your competitors oggling.
02
Done With You
THE DRAFTING TABLE
A content systems sprint & coaching container for the small business leader who is so over unaligned trends, lifeless templates, and strict social media systems that feel more “meh” than magnetic.
Inside this sprint, we’ll rebuild your content approach from the inside out with a system rooted in intuition, aligned with your actual life, and crafted to stop the scroll without sacrificing your soul.
03
Peek into my Brain
JOURNAL
Coming soon.
First Impressions Matter.
Oh hey there, I’m Lana. I founded The Middle Parts after seeing too many small brands getting the short end of the marketing stick.
Big agencies? Too expensive, too impersonal, too robotic. Doing your socials on your own? Too overwhelming, too time-consuming, too much to learn.
I knew there had to be a better way.
At The Middle Parts, we bridge the gap between your vision and executing deliverables. We help small business leaders own their niche, craft compelling content, and build a brand that actually matters. No fluff, no fake engagement, no “growth hacks” that feel scammy. Just content designed to build intrigue and curiosity instead of filler & flashy editing or cookie-cutter ideas that look the same as everyone else’s.
The future of your industry starts with you.
Social Media & Visual Solutions For Visionary Brands and Leaders
Would you hand your brand to just anyone?
Good.
Neither would we.
We know that cookie-cutter content can steal the soul out of a brand. The last thing your business needs is content that feels like it’s coming off a conveyor belt… But we also know that you can’t always juggle being a CEO, visionary, and content creator all at the same time.
We’re here to take your socials & visuals off your plate so you can put your focus back where it really matters.
GIVE YOUR BRAND LEVERAGE
Build Your Strategy, Discover Your Voice & Monetize.
Where your values & perspectives are turned into bingeable and scroll-stopping content to position you as a role of authority in your niche.
The Middle Parts is a creative boutique based in Toronto & Chicago offering value-first social media and impactful visual solutions for small business leaders, looking to leave a lasting imprint on their industry.